Infographics are everywhere on the web. They come in various forms like graphs, charts, maps, or visual stories, complex and detailed concepts are simplified and organized in a visually appealing image that can be read, deciphered, and digested in less than a minute. Ever so suitable for today’s attention span that seemingly grows shorter as the years pass. It is fun, concise, visually appealing, and info-packed minus the mind-numbing wall of text.
Infographics work because we are all exposed to tons of information each day that we all get exhausted thumbing through chunks after chunks of text and it grabs our attention with its quirky doodle, brightly colored graphs, and fun fonts. It also highlights the need-to-knows (e.g., bigger fonts, different font color). People remember what they see, plain and simple.
Because they are mostly associated with the Internet and websites, infographics can lure in website traffic and it also has the potential to go viral. Very modern indeed. Despite the 21st century-esque information sharing that infographics provide, Abe Lincoln should be on queue right now, clearing his throat. Yes, the Great Emancipator has taken advantage of this easy visual presentation as early as the 19th century.
When 1861 was coming to a close, President Lincoln was obsessed with a 3-foot tall document that resembles a map of the southern states, covered with various shades of grey. Each grey partition on the map represented the number of slaves that lived in the area – lighter shades meant less, darker meant otherwise. It was, in reality, a map highlighting the political terrain. For Abe, it was his ‘slave map’. Children of the 21st century would definitely call it infographics. Not only is it being used on the Internet, you will see it everywhere: on the tube, art galleries, you local grocery’s store window, magazines, blogs, newspapers…everywhere!
There shouldn’t be any second thoughts on using infrographics when presenting topics or ideas, especially if you want to generate interest and traffic for your website. It is important to keep in mind that people will more likely remember what they see, not what they read.
First of all, pick a topic. It doesn’t have to be solely about your business. A common interest will do as long as it is relevant to your website. Be very thorough with your research, gather all the facts!
Now that you have facts, summarize them into key points and pair them with visuals that can easily be associated to your point and topic.
Lastly, brand your infographic. You can put your logo on it, your website’s URL, and of course your sources.