The business of selling ovens and other kitchen appliances is far from simple nowadays. It needs all the help it can get. It certainly needs effective digital marketing strategies to expand their market base as well as reach out to a greater number of local buyers who prefer to make their purchases online. Having a well designed home appliance website like http://www.andico.com.au/falcon/product-search/category/4-classic-ovens will be a tremendous help in gaining more attention and therefore more following to the products that ovens and kitchen appliance retailers sell. Right now, it’s safe to say that digital marketing matters to home appliance retailers—big time!
Digital marketing is a whole new marketing and advertising arena that continuously evolves, and so businesses and companies need to keep track of these changes to keep their online businesses right on track and always a step ahead of their competitors. Traditional marketing techniques, though still are very much relevant, will not be enough in generating more revenues without the use of online marketing methods that is up to date. The web is a rapidly changing marketing platform that techniques which are effective today could easily become completely useless after few months.
Online marketers have pointed out several digital marketing trends for 2013, which they recommend for businesses, big or small, to follow:
The trend towards mobile friendly website, which they are calling as second screen value, has been the hot topic of digital marketers these days. Market research data shows that at present, more than 75% of the world having access to mobile devices, and that is a fact that no marketer should ignore. Businesses should offer value in mobile app form not just ease of use and searching ability.
Another digital marketing trend that experts are taking notice of is the evolution of ‘attribution modeling or attribution tracking, which is the process of assigning a specific value to a marketing action those results in a conversion. Experts are attributing this to the rise of analytics packages and solutions and marketers taking a more holistic approach.
Applying game-design thinking to non-game applications or “gamification” is another trend that experts are taking notice of. What this strategy does is to make them more fun and engaging. This trend has been growing steadily and experts predict that established brands and new startups are going to be spending more money and resources on “gamifying”.
Increase in inbound marketing is another trend that experts see for this year and this is attributed to the growth of social marketing. Inbound marketing is defined as a type of marketing in which brands spend resources to create content, conversations and valuable resources designed to draw customers to their products or websites without paid marketing.
Digital marketing experts are also pointing to the trend of improved data visualizations, which is the technique complex data sets are visualized in easy to understand formats that are worth sharing.
Another trend for 2013 is loyalty marketing, which is coming up with creative ways to make customers feel appreciated and satisfied. According to experts, it would be more expensive to find new customers than keeping existing ones.
Finally, experts are noticing the trend of local marketing going mainstream. The availability of many tools, which are helpful in understanding how to improve local search results are indeed beneficial for local companies. This made local marketing easy to track and manage as well as affordable.